The famous design firm is known for its work at marquee hotels like
the Four Seasons in Toronto and the W in New York,The 35-year-old
international design firm Yabu Pushelberg, led by the designer duo
George Yabu and Glenn Pushelberg, is venturing into Indian luxury
realty market with plans to make the country one of its top three
markets in five years.
The firm is stepping into the Indian property market with its first
project Four Seasons Private Residences Mumbai. The property with
only 26 apartments in a 55-storey tower in Mumbai’s Worli locality
is being developed jointly by luxury hospitality major Four Seasons
Hotels & Resorts and Provenance Land. The super luxury apartments
spread over one or more floors will be priced in the range of Rs 30
crore and Rs 100 crore.
Other than the Provenance Land, the firm will also be working on
another Four Seasons projects in Bengaluru. “Our aim in India is to
not only do luxury projects, but to work on design-driven projects
that transcend pre-conceived notions of how luxury is defined. We
don’t want to regurgitate old ideas into new projects we like
projects that come with interesting challenges,” he said.
The firm has around 60 assignments, including hotels,luxury
residences and high-end retail projects, across 16 countries. In
India, it will accept only 3-4 projects at a time and “cherry-pick
the best design projects that allow us the freedom to share our
design vision with our clients”, he added.
“It’s a great opportunity — we are aiming to make India one of our
top three revenue generating markets in the next five years. India
has a much more informed middle class, which has longer legs in the
grand scheme of things. There’s a lot of growth opportunity for
India because of this, and it’s only moving upwards,” Pushelberg,
told ET in an exclusive interaction.