BENGALURU: Bengaluru-based realty firm Nitesh Estates has roped in
India’s cricket sensation Virat Kohli as its brand ambassador.
“Kohli as our brand ambassador reflects our enthusiasm, passion
and energy to stride ahead towards the future,” Ashwini Kumar,
executive director and chief operating officer of Nitesh Estates
Kohli said he is proud to be associated with Nitesh Estates. “The
company in many aspects reflects the values I hold in high esteem,”
The city-based realty major has 22 million sqft under development.
Last year, Nitesh Estates has signed a $250 million partnership
with Goldman Sachs, where the former will own and operate
commercial real estate assets in the country. Goldman will hold
74%, leaving the city-based Nitesh Estates with 26% in the JV
entity with plans to acquire rent-yielding office parks, shopping
malls and luxury hotels.
The real estate firm has many firsts to its credit. Nitesh
Estates was one of the first developers in India to attract
foreign direct investment (FDI) in real estate with investors
like Och Ziff, Apollo global capital, Citigroup Property
Investors, Goldman Sachs. Nitesh Estates brought the first Ritz
Carlton to India.